This week Amanda Netscher, founder and CEO of jewelry brand Clit Co. and a frequent booked gender equality lecturer, is having a talk at A house in conjunction with a yoga event and we decided to ask her some questions about sexual equality and her jewelry brand.

How did you come up with the idea about Clit Co.?
I give lectures in sexual reproductive health and rights and I once had a full-sized clitoris with me, about 7-11 cm. I asked the crowd if they knew what it was? But everyone said no, or thought it was a hook or something silly. I hanged the clit in my necklace and my partner Adam told me that you could make a smaller clit in 3D print. So, I sold the old jewelry in gold I had at home and took the money to print a small golden clit for my own birthday. People asked me where I got it from and I could really tell that the moment was here to give the clit some well-deserved space. For too long the clit has been put in the shadow and even women in Sweden don’t even know the reason of existence or the shape and the look of it. This is insane! And think about all the women and girls who are or is about to be genitally mutilated. That made me sooooo angry, so I started Clit Co. With two of my childhood friends, Janet and Emelie, the best thing ever!

What made you so strongly interested in the questions about women’s sexuality and sexual equality?
I wanted to be an astronaut as a child. But since life on earth seemed to so hard for humans I decided to stay on the ground to investigate the matter of social development in Sweden. In high school, I took some classes in Criminology and Human Rights. That really inspired me to go further and led me to become a sociologist. I then met a transgender man – who I fell in love with. I wanted to become a researcher in the field of trans medicine. After that, I got a job at a clinic working with sexual health, deviances – for example; problems with lust, pedophilia and sexual addiction. That’s where my interest in sexology started. Girls and women do not have the same rights and access to their body and sexuality as men do today, and it is a very important issue to address.

In which way do you think a Clit Co. jewelry helps to increase sexual equality?
We must be more open about gender norms, sexuality and what causes distress for humankind. Knowledge about sexuality, health and body rights is missing in today’s society – especially when it comes to children’s education. We must stop focusing only on the reproductive part and talk more about how to be a person and be persons together, sexually and not sexually. At the same time, I also wanted this topic to be distilled into something tangible and beautiful, something one can wear to show pride. That’s why Clit Co. exists. To address, point out and show the way of a change that everyone can be a part of. Equality is about finding ways together for a better future and society. And at the same time, I wanted something beautiful to were. And The Clit is soooo beautiful in its form and shape.

Brief us about your upcoming talk – what subjects can we expect?
It will be about Sexual and reproductive health and rights in different forms. You will get to know me – my background and of course a lot about the Clit. The talk will be with warmth, lust and with compassion for sex. Together we can make a difference – I will inspire you with my clit revolution expertise and I really looking forward to it! Hope to see you there!

Amanda’s upcoming talk is a part of an event with Yoga/Cava which also involve yoga, cava and dinner from Adam & Albin. For more information and to get a ticket – email yogacava@gmail.com.